KBC Group’s corporate strategy is based on four pillars:
We place our clients at the core of everything we do
We aim at offering unique banking and insurance services
We focus on the long-term development of the group for achieving sustainable and profitable growth
We take quite seriously our responsibility towards the society and the local economies
We have called our corporate culture PEARL, which stands for:
Performance
Empowerment
Accountability
Responsiveness
Local embeddedness