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KBC Group’s corporate strategy is based on four pillars:
We place our clients at the core of everything we do
We aim at offering unique banking and insurance services
We focus on the long-term development of the group for achieving sustainable and profitable growth
We take quite seriously our responsibility towards the society and the local economies
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We have called our corporate culture PEARL, which stands for:
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Performance
Empowerment
Accountability
Responsiveness
Local embeddedness